What is Digital Marketing? Definition, Types & Examples
This includes activities like paid advertising, social media posts, search engine optimization, and email campaigns, all of which can be used to help drive engagement and boost revenue for a business. Today, it’s a highly dynamic field that couples creative thinking with data-driven insights, and the advent of AI offers a glimpse into marketing’s bright future. Digital marketing refers to all marketing efforts that use the internet or electronic devices to connect with potential customers. This includes various online channels such as search engines, social media, email, websites, and mobile apps.
Customers
Not only will this help you gain customers in the short term, but it will also help you build a sustainable, long-term strategy for future improvement and growth. Influencer marketing is effective because it helps brands reach a particular influencer’s fanbase. When that influencer is trusted among their followers, they have the power to sway their fans’ purchasing decisions by recommending a product. While this may seem like a lot of different types of marketing, keep in mind that you don’t need to implement each and every one of these practices. However, it’s important that you familiarize yourself with them so that you gain a better understanding of which methods should go into your own internet marketing strategy. Inbound marketing is a digital marketing methodology that uses tactics to attract new customers or clients.
In fact, 72% of high-performing marketing teams analyse performance in real time. For many small businesses and beginner digital marketers, getting started with digital marketing can be difficult. However, you can create an effective digital marketing strategy to increase brand awareness, engagement, and sales by using the following steps as your starting point. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen. As an example, say you want to increase website traffic to generate more prospects and leads. You can focus on search engine optimization when developing your content marketing strategy, resulting in more optimized content, including blogs, landing pages, and more.
According to Eagling, free strategies tend to build brand and community — two vital pillars of a successful strategy. While free tactics are “hard to see value from, the paid strategies are the fuel. It’s more of an umbrella term for all marketing that involves digital communication, while inbound marketing is more of a strategy. The digital marketer focuses on each channel‘s key performance indicators (KPIs) to properly measure performance. For example, a digital marketer in charge of SEO might measure their website’s organic traffic. “Since the audience of micro-creators is engaged and loyal, the conversion rate of the brand's advertising message increases,” Andreeva says.
Influencer marketing works well for B2B and B2C companies who want to reach new audiences. However, it’s important to partner with reputable influencers since they’re essentially representing your brand. Whatever you choose as your target conversions, you can track them via your chosen digital marketing channels to see how your campaign is doing.
Here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each one. There are several ways to get started in digital get more info marketing, even if you have no experience. You could enroll in a digital marketing certificate program or take digital marketing courses online or at your local college. If you already have some general business or marketing skills, you can get an internship in a marketing department specializing in digital marketing.
As you go deeper into social media marketing, you can use it to obtain leads and as a direct marketing or sales channel. Data plays a big part in digital marketing—no matter which channel you manage. With marketing analytics, marketers can collect valuable information by tracking a customer’s journey in real-time and target specific audiences by tailoring content to their preferred digital channels. For example, Starbucks has collected data from its rewards mobile apps to help identify seasonal trends and create tailored promotions [1]. Digital marketing spreads brand messaging through images, text, or video, and offers companies an opportunity to reach and engage with their customers through a variety of platforms. It can take many forms, including blog content, videos, social media posts, display ads, paid media, or email newsletters.
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This intelligence helps you prioritize which marketing channels to spend more or less time on based on the number of people those channels drive to your website. One of the biggest benefits of digital marketing is that it gives a start-to-finish view of all the metrics that matter to your company — including impressions, shares, views, clicks, and time on the page. Ultimately, digital marketing helps you conduct the research necessary to identify your buyer personas and refine your strategy to ensure you’re reaching prospects most likely to buy.
Businesses can promote their products and services through various online channels, increasing the likelihood of converting leads into sales. Closely tied to SEO, content marketing is also a core component of digital marketing. This involves creating and promoting content with the goals of building brand awareness, increasing traffic to your website, generating leads and converting customers. Social media marketing is a type of digital marketing strategy that uses social media networks to promote your business, engage your target audience, and provide your customers with one-on-one support.
Depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels they have available. In 2024, there were an estimated 5.5 billion internet users globally, underscoring the need for a strong digital presence. With that in mind, I'm here to discuss all things digital marketing, backed by data from our 2025 State of Marketing Report that surveyed 1700+ marketers. Digital marketing is a broad term that encompasses many different channels for promoting business interests to prospective customers. Depending on the business needs and goals, there are countless ways to conduct digital marketing.
On a routine basis, look at your digital marketing techniques and find areas for improvement. Take the time to research your costs and strategy so you can receive a realistic marketing budget. Even if you plan to outsource your online marketing by partnering with an Internet marketing agency, it’s helpful to understand the workings of your plan. Email marketing also works well with strategies like content marketing and video marketing. Video marketing is a digital media marketing tactic that uses video to attract, engage, educate, and persuade your target market.
Digital marketing helps brands connect with their audience through various online platforms. With almost 30% of business taking place online (a figure that’s growing by the year), it’s more important than ever to lean into digital marketing if you want to stand out and generate sales. Implicit bias, or unconscious bias, involves messages that unwittingly convey negative stereotypes about certain groups. In recent years it has come in for particular notice in the fields of advertising and marketing.